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Salesforce Salesforce-Marketing-Associate Valid Test Papers, Latest Salesforce-Marketing-Associate Test Sample

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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic
Details

Topic 1

Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.

Topic 2

Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

Topic 3

Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

Topic 4

Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.

Topic 5

Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.

Salesforce Certified Marketing AssociateExam Sample Questions (Q34-Q39):

NEW QUESTION # 34
What unifies a customer across multiple channels?

A. Primary Key
B. Subscriber Key
C. Contact Key

Answer: C

Explanation:
The Contact Key is the unique identifier that unifies a customer across multiple channels in Salesforce Marketing Cloud. It is used as a central reference to manage customer data across all Marketing Cloud applications, ensuring that all interactions, regardless of channel, are tied back to the same individual.
* Why Contact Key is Essential: Unlike Subscriber Key, which is specific to Email Studio, the Contact Key is used across all channels, including Email Studio, Mobile Studio, and Journey Builder. This allows for a cohesive, cross-channel customer experience.
* Salesforce Documentation Reference: Refer to the Salesforce Marketing Cloud Contact Model documentation for detailed information on Contact Keys and their role in unifying customer data.

NEW QUESTION # 35
A sales representative raised a concern that a customer did not receive certain emails that should have been sent as part of the new product purchase journey.
Where should a marketing associate look in Journey Builder to investigate the issue?

A. Send Logs
B. Journey History
C. Send Tracking

Answer: B

Explanation:
Journey History in Salesforce Marketing Cloud's Journey Builder provides a record of each contact's journey, including details about which steps they have completed and where any issues might have occurred. By reviewing Journey History, the marketing associate can investigate whether the emails were sent, and if not, identify any errors or skips.
* Benefits of Journey History: It allows for a granular look at each customer's interaction with the journey and can help troubleshoot any issues related to delivery or content processing within the journey.
* Salesforce Documentation Reference: For more information, see Journey Builder History Overview.

NEW QUESTION # 36
A marketing associate at Cloud Kicks wants to follow specific Marketing Cloud Engagement topics and connect with other users. Which site should the associate use?

A. Salesforce+
B. Trailblazer Community
C. Trust site

Answer: B

Explanation:
The Trailblazer Community is Salesforce's dedicated community site where Marketing Cloud users can engage with each other, ask questions, and share knowledge on various Salesforce topics. It's an ideal resource for associates who wish to follow specific Marketing Cloud Engagement topics and connect with other users.
* Why Not Salesforce+ or Trust Site: Salesforce+ is focused on video content, and the Trust site is used for checking system status and availability. The Trailblazer Community is tailored specifically for user collaboration and topic discussions.
* Salesforce Documentation Reference: Explore the Trailblazer Community for engaging with other Salesforce users.

NEW QUESTION # 37
A marketing associate has a list of contacts that needs to be imported into a data extension from a text file.
Which type of data extension should the associate use to complete this task?

A. Standard data extension
B. Filtered data extension
C. Random data extension

Answer: A

Explanation:
When a marketing associate needs to import a list of contacts from a text file into Salesforce Marketing Cloud, the most suitable type of data extension to use is a Standard Data Extension. Standard Data Extensions are versatile and can easily accommodate data imported from various sources, including text files. They allow for the creation of custom fields that can match the structure of the imported data, ensuring that all relevant information from the text file is accurately captured and stored within Marketing Cloud.
Standard Data Extensions are designed for scenarios where data needs to be imported and stored for segmentation, targeting, and personalization within marketing campaigns. They provide the flexibility to define the schema that matches the imported data and are the foundational element for managing customer data within the platform.
References: Salesforce Marketing Cloud documentation on data extensions provides comprehensive details on how to create and manage Standard Data Extensions, including the import of data from external sources like text files.

NEW QUESTION # 38
Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns.
Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

A. Behavioral Triggers
B. UTM Parameters
C. Link Alias

Answer: B

Explanation:
UTM Parameters are tags added to URLs in emails to track site traffic originating from specific campaigns.
These parameters provide insights into website traffic, user behavior, and the effectiveness of promotional email campaigns by tracking data within Google Analytics or similar platforms.
* Benefits of UTM Parameters: They offer detailed information on traffic sources, helping NTO understand which campaigns drive website visits and conversions.
* Salesforce Documentation Reference: For more on tracking with UTM Parameters, see Using UTM Parameters in Marketing Cloud.

NEW QUESTION # 39
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