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Reliable MCC-201 Real Exam - Latest MCC-201 Exam Forum

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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q76-Q81):

NEW QUESTION # 76
Northern Trail Outfitters (NTO) wants to send using the From Address of marketing@email.nto.com. They will then automatically forward replies to customerservice@nto.com. NTO also wants to include an automatic reply to the customer's email address customer@exampie.com.
Which email address would appear as the From Address for the automatic reply to the customer?

A. reply@marketingcloud.com
B. A marketing@email.nto.com
C. customer@example.com
D. customerservice@nto.com

Answer: C

Explanation:
When configuring an automatic reply in an email, the from address will be the address of the customer who sent the email. In this case, the customer's address is customer@example.com, so that is the address that will appear as the from address for the automatic reply. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide [1], https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_email_studio_automation.

NEW QUESTION # 77
Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected
Administrator & Marketing Cloud Administrator roles are applied.
B. API User checkbox is deselected, all available roles are assigned to user.
C. API User checkbox is selected, no roles are assigned to user.
D. API User checkbox is deselected, Marketing Cloud Viewer role is applied.

Answer: A

NEW QUESTION # 78
A customer wants to link web analytics data to subscriber data.
How should this be set up in Data Designer?

A. Link to the Web Analytics SFTP
B. Link to the Marketing Cloud API
C. Link to the Web Analytics Provider API
D. Link to Marketing Cloud data extensions

Answer: D

NEW QUESTION # 79
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

A. AMPscript
B. Personalization strings
C. SQL Query
D. Guide Template Language

Answer: A

NEW QUESTION # 80
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?

A. How to determine engagement
B. When to send the email
C. Who the offer come from
D. What the offer will be

Answer: A

Explanation:
How to determine engagement should be resolved prior to generating the audience for sending a special discount offer to engaged customers on their email list. Engagement is a measure of how subscribers interact with emails, such as opening, clicking, or converting. Different criteria can be used to define engagement, such as frequency, recency, duration, or channel preference. Determining engagement can help segment the audience and target the most relevant customers for the offer. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_metrics.htm&type=5

NEW QUESTION # 81
......

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